Finally, Republicans and conservatives have gotten smart about social media. For years conservative groups whined about social media companies like Facebook discriminating against conservative voices – and they did and in some cases still do.

But the Trump campaign got smart and employed social media highly effectively – and much more so than the Democrats.

That decision proved crucial to his victory.

He passed on a second debate with Kamala Harris. He passed on high-profile interviews with 60 Minutes, NBC, and CNN.

Instead, Trump appeared on countless new media platforms, sitting down with Joe Rogan and other podcasters. Some 30 million Americans watched the Joe Rogan interview- most importantly YOUNG voters – a demographic that Trump did surprisingly well with.

A Navigator Research survey found that while both parties’ base voters were more likely to get their news from TV than social media and podcasts, the reverse was true for swing voters.

Van Jones, a former Obama Administration official and CNN contributor, agrees:

“The mainstream has become fringe and the fringe has become mainstream,” told CNN. “There are people out there that are getting 14 million streams, and we’re on cable news getting one or two million.”