Just in time for the opening kickoff, an amazing headline on the latest valuation of the Dallas Cowboys:

And the Cowboys aren’t even America’s team anymore. Imagine how valuable the Bears would be if they could put a winning team on the field. NFL team valuations are up an estimated 18% from last year!

The owners and players did their best to try to ruin the NFL with DEI and wokism and endless instant replay challenges and quarterbacks taking a knee for the national anthem, yet the league is more popular than ever.

As our friend Wayne Allyn Root, the National radio talk show host, puts it: “No one will ever take the NFL away! You just can’t kill it. It’s in our blood. You can kill Bud Light and Target, and Cracker Barrel. But you can’t hurt the NFL, because men love it like they love their family. It’s in our soul.”