Washington is still in shock, even horrified, that the Washington Post made no endorsement for president. This was a decision made by the paper’s owner, Amazon founder Jeff Bezos.

No one is angrier with the decision than the newspaper writers and editors themselves. One of our sources at the Post has told us that “as many as one-third of the writers are threatening to quit.”

The “woke” newsroom is in open revolt.

But Bezos isn’t backing down, he’s battling back. The New York Post reports he has instructed his managers that he wants to expand the Post’s audience by hiring more conservative writers. Egads!

He’s also penned a remarkable op-ed for his own paper that throws down a challenge to media outlets that they must remain relevant to readers and answer charges of bias.

He points out that a new Gallup Poll finds journalists have managed to fall below Congress when it comes to trust, and are now the least trusted institution.  Newspapers must not only be accurate but must be believed to be accurate.

“Most people believe the media is biased,” writes Bezos. “Anyone who doesn’t see this is paying scant attention to reality, and those who fight reality lose. Reality is an undefeated champion. It would be easy to blame others for our long and continuing fall in credibility (and, therefore, decline in impact), but a victim mentality will not help. Complaining is not a strategy. We must work harder to control what we can control to increase our credibility.”

Bravo Bezos.

This comes on the heels of META chairman Mark Zuckerberg announcing earlier this month that his social media platforms need to be more politically balanced in an attempt to court conservatives.

Could it be we’re winning?