Some on the left, including the Hispanic group LULAC, are finally waking up to the fact that “Woke” culture is alienating the very Latino voters they need to win elections.

The explanation here tracks with the best available data. Most actual Latinos don’t use the term and many actively dislike it; it’s dumb politics to call people something they don’t wish to be called. Raises the question: why was LULAC using it to begin with? https://t.co/qwcCUANIT7

— Sahil Kapur (@sahilkapur) December 11, 2021

A new survey from the Democratic polling firm of Bendixen & Amandi found that the awkward term “Latinx” has completely failed to appeal to any actual Latinos. “Only 2 percent of those polled refer to themselves as Latinx, while 68 percent call themselves ‘Hispanic’ and 21 percent favored ‘Latino’ or ‘Latina’ to describe their ethnic background,” Politico reported. Even worse: “40 percent said Latinx bothers or offends them to some degree and 30 percent said they would be less likely to support a politician or organization that uses the term.”

Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, told his staff last week: “Let’s stop using Latinx in all official communications… The reality is there is very little to no support for its use and it’s sort of seen as something used inside the Beltway or in Ivy League tower settings.”

Congressman Ruben Gallego—an Arizona Democrat has been rightly critical of the term: “When Latino politicos use the term it is largely to appease white rich progressives who think that is the term we use. It is a vicious circle of confirmation bias.”