The chart below shows the share of the vote won by Trump in 2020 versus 2024 based on age, gender, and income. Assuming the exit poll is accurate, here are a few notable takeaways:
Hispanic voters – especially men – handed Trump the election. Trump made big advances with all Latinos, but the most shocking change was a full 55% of Latino men voted for him in 2024 versus 36% in 2020. Hispanic men are mostly interested in economic opportunity and getting ahead in life. They are also generally culturally conservative and they LOVE school choice. These results contradict the long-held myth that allowing in legal immigrants dooms the GOP.
Just as we predicted earlier this year, the cultural elite, the over-educated, and the wealthy have become the backbone of the liberal elites. The higher the income, the more likely they were to vote for Kamala. Our landmark study published with pollster Scott Rasmussen earlier this year was the first to expose how out of touch these wealthy elites are with the concerns and aspirations of middle-income/working-class America.
Although conservatives had hoped to make gains with black Americans, they didn’t.
The Right slightly lost ground with seniors in 2024. The Medi-scare campaign apparently worked, even though it was the Left who used Medicare as a piggy bank in the “Inflation Reduction Act.”
The gender gap was actually smaller than in 2020. Trump won a larger percentage of women voters this time. The abortion issue didn’t show up.
