A new Winston poll on the tax bill finds mixed opinions and confusion, which reinforces the case for a PR blitz to win over undecided voters and to stiffen spines.

On the worrisome side, only a small plurality of Americans (33% to 29%) support the Trump tax cut – more than one-third are still undecided.

The very good news is that most Americans – but not all – now understand that their taxes will go up next year if this bill doesn’t pass.

But by a two to one margin voters think the tax bill will make the deficit worse (which we think is a wrong conclusion), and most think that the bill doesn’t cut enough spending (which we agree is true).

Two takeaways from this sobering poll:

First, we need to keep stressing that YOUR OWN tax bill will go up if this bill doesn’t pass.

Second, the particulars of the bill are still a mystery to most voters, so they need to be reminded. Tax reforms like doubling the standard deduction, lower rates, the small business tax cuts, and no tax on tips) ARE highly popular features of the bill. Shout them out!

Source: Winston Group