We’re big fans of college football and basketball, but not too fond of the new pay-to-play rules allowing “non-profit” universities to pay top quarterbacks and point guards up to $5 million to play for the old U. And no, the coaches are often the highest paid “government employees” in the state.

Now some states are even sweetening the pot to “recruit” the next Johnny Heisman.

Arkansas has become the first state exempt Name, Image, Likeness payments to college athletes from state income tax:

So $5 million – tax free – to win a national championship for the Razorbacks.

Look for other states to follow suit.

Can we PLEASE stop pretending that universities are nonprofit institutions (they should be taxed) and that these kids are “student athletes”?