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For Young Americans the Gold Rush Is Happening in Texas

Generation Z (those born between the mid-1990s and 2012) has a reputation for being trendy, fixated on technology, good at multitasking, and highly ambitious.

These upwardly mobile workers aren’t headed to California, Manhattan, or Boston to make their fame and fortune.

They are flocking to Texas, which is attracting more of these young workers than other states.

Zillow, the Seattle-based national real estate firm, has pored over US Census updates and found that Texas netted nearly 80,000 Gen Z workers moving into the state in 2022. That’s nearly TWICE as many Gen Z movers as relocated to California and Florida combined.

Texas is now home to four of the 10 largest cities in the country — Dallas, Houston, San Antonio, and Austin. One major attraction is affordable housing, no income tax, and light-regulation, which is a sharp contrast to the northeast and California.

Texas, in short, has become what California was for decades – a hip Mecca for younger workers to get rich.

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