The British Broadcasting Corporation celebrates its 100th anniversary this year. It’s the world’s largest broadcaster, but the one-time gold standard of broadcasting is becoming a swamp of political correctness and “woke” ideology.
Its staff has been told in “training” sessions” that there are more than 150 genders and they must develop their “trans brand” by declaring their pronouns on email sign-offs.
The BBC has been getting advice from a training group called Global Butterflies, which advises that the use of “he/she” pronouns “can create “discomfort, stress and anxiety” for gender non-conforming people.” The “trainers” also warn that “in young trans people, using correct pronouns and names reduces depression and suicide risks.” Employees were advised to avoid gender pronoun badges.
The BBC receives an annual subsidy of $5.1 billion to peddle this nonsense. We’re sure that here at home, taxpayer-financed NPR isn’t far behind in its wokeness.